The Power of Habit 

by By Charles Duhigg

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I’ve read this book twice in recent years, and both times have found ways to break some bad habits and start some good ones! Duhigg is responsible for me being able to drag myself out of bed at 5am in winter for a run- something I spent years trying to get into the habit of doing!

He presents the science behind habit formation in an easy-to-read way, and is optimistic about our ability to break them: “Once you understand that habits can change,” he concludes, “you have the freedom — and the responsibility — to remake them.” 

He makes his case by presenting fascinating stories and case histories. You’ll learn how and why Target can tell which of its female customers are pregnant before they tell anyone; how Rick Warren went from a depressed minister of a small congregation to the leader of one of the biggest megachurches in the world; and why Rosa Parks’s refusal to give up her seat started a movement when similar refusals by others had not.

I won’t spoil it for you….needless to say the “Power of Habit” is a fascinating read, and a permanent fixture on my bookshelf  to return to when I find those bad habits creeping back in. 

Nish Manek, Next Gen GP